Solomon owns two Instagram accounts, one under his name with 13,800 followers and the profile language " Dad. He's used the service to promote his side hobby as a dance-music DJ, which has been popular with employees and other younger Wall Street bankers. Solomon hasn't taken the same tone with Instagram. His first tweet commented on Trump's decision to withdraw the US from the Paris climate-change accord. Lloyd Blankfein, the former CEO of Goldman, sent his first tweet in June 2017 and has since added 107,000 followers with many tweets that looked like they were trolling President Donald Trump. Solomon spoke at the Milken Institute conference in Beverly Hills on Monday. "My predecessor Lloyd was a big user of Twitter and he's a lot funnier than I am," Solomon, the CEO of Goldman Sachs, said in response to a question about why he joined the social media platform focused on photos. It often indicates a user profile.ĭavid Solomon has an interesting explanation for why he joined Instagram. From Way Back When) and Coady Willis (Murder City Devils). Followers eat it up.Account icon An icon in the shape of a person's head and shoulders. Big Business started 2004 as a two piece band composed of Jared Warren (Karp, The Tight Bros.
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Ocean Spray knows how to leverage the rich red colors of its products alongside inside peeks into its manufacturing process.
Vans, the shoe company, uses its Instagram to cleverly juxtapose its products with lifestyle placement alongside music, art, and culture, while also pushing user-generated content that does the same. How do you promote a massive brand spread across B2B and B2C? You mix your in products with science, facts, and tidbits that your Instagram followers love to digest and share. Recipes that incorporate PBR are one popular feature. PBR is one of America's original beers, and the company aims to provide more value through its Instagram than just product placement. The popular cookie brand uses its Instagram to share creative images - particularly around holidays - including crafts that fans can make with the product, thus improving social shares and engagement. Followers have the opportunity to answer questions and be a part of the forward direction in Topshop's growth. Topshop provides its followers a fashion fix, and on top of generating sales uses the platform as a direct point of engagement. Social Media is gasoline." - Jay Baer, Convince and Convert 19. Red Bull knows the importance of content marketing. Know your audience in order to feed them what they're looking for. The action shots you see on Red Bull's Instagram have little to do with the product, but everything to do with its target audience. GoPro's Instagram features some of the most dramatic shots captured, illustrating the versatility of GoPro's products.
GoPro, the manufacturer of cameras built tough for action shots, has always leveraged user-generated content to market its product. Knowing this, NFL uses its Instagram to convey the human side of the sport by showing more lighthearted moments between the players and fans, improving the connection followers have with their favorite teams. There's no shortage of places to follow football for game day highlights and scores. Its feed is loaded with fans doing things they love in the shoes they love. The car manufacturer's Instagram uses so many pics and videos of people interacting with its cars that followers can practically see themselves driving them.Ĭonverse excels at using Instagram to leverage user-generated content. Sneaker News shares great pictures of shoes, and it uses a clever Q&A format on posts that beg for engagement followers can't resist the urge to jump in and comment on the photos. Mission Bicycle is a custom bicycle shop in sunny San Francisco that regularly features photos that provide a behind-the-scenes look to show the quality and care that goes into the manufacture of its bikes. Trust drives revenue." – Andrew Davis, author of Brandscaping 12. Not only does the company work to educate through its Instagram feed, but it also lets humor shine through, with clever and creative caption memes that parents relate to. Honest Company sells safe, eco-friendly baby products. The company's Instagram creatively ties pop culture in with the use of its products to connect to younger generations and new followers. Sharpie manufactures markers and writing instruments used around the world.
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